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International Marketing Strategy for Global Competitiveness (PowerPoint PPT)
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BENEFITS OF DOCUMENT
- Provides of A Competitor's Expansion Plans
- Provides of Factors Relevant to Pursuing Increased Market Share
- Provides of Whole-Channel Concept for International Marketing
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This product (International Marketing Strategy for Global Competitiveness) is a 45-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.
International Marketing Strategies For Global Competitiveness
Lecture Outline
1. Identifying Competitors
2. Industry Concept of Competition
3. Competitor Map
4. A Competitor's Expansion Plans
5. Market Share, Mind Share & Heart Share
6. Hypothetical Market Structure
7. Expanding the Total Market
8. Six Types of Defense Strategies
9. Optimal Market Share
10. Factors Relevant to Pursuing Increased Market Share
11. Competitive Strategies
12. Market Challenger Strategies
13. Market Follower Strategies
14. Market Nicher Strategies
15. Major Decisions in International Marketing
16. Four Stages of Internationalization
17. Five Modes of Entry into Foreign Markets
18. Global Marketing & Cultural Dimension
19. International Product and Communication Strategies
20. Whole-Channel Concept for International Marketing
21. Country of Origin Effects
Most of the firms are eyeing at the global marketplace to improve their competitiveness. Considerable controversy hasarisen in recent years, concerning the most appropriate strategy in international markets. Deciding how to deal with theglobalization of markets, poses tough issues and choices for managers and their firms.
They must consider both –external environmental forces and internal organizational factors, before they arrive at an international growing integration of international markets as well as the growth of competition on a worldwide scaleimplies adoption of a global perspective in planning marketing strategy.
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Source: Best Practices in Globalization, Emerging Market Entry PowerPoint Slides: International Marketing Strategy for Global Competitiveness PowerPoint (PPT) Presentation, UJ Consulting
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UJ Consulting
Untung Juanto ST. , MM. Founder of UJ Consulting. He is professionally experienced business and management consultant in several local and multinational companies.
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